Elsewhere
Driven by curiosity and delivery, Daniela turns complex mandates into working products — bringing private-sector discipline to public-sector impact.
Expert Advisor

Daniela Rojková

Daniela Rojková is a product management leader and digital government specialist with over a decade of experience spanning payment systems, eGovernment platforms, and large-scale public sector transformation. At Alistiq, she serves as Expert Advisor, bringing a unique combination of private-sector product thinking and deep public administration expertise to complex digitisation programmes.

Professional background
Leading the electronic school enrolment and career aptitude testing project at the Ministry of Education at Alistiq — helping with adoption of digital process for online school applications across Slovakia's primary and secondary education system, and developing a standardised career orientation test integrated into the enrolment workflow to support data-driven student guidance at national scale., Serving as Director of the Product Development Department at MIRRI (2022–2025) — managing the development of citizen life situations and eGovernment components under Slovakia's Recovery and Resilience Plan, leading cross-ministerial coordination, and building the team of product managers and business analysts responsible for delivering digital public services. , Driving product strategy at SIA Central Europe (2021–2022) — managing the card processing product portfolio across Central and Eastern Europe, analysing market trends in card issuance and acceptance, and leading the introduction of new payment products and services., Managing digital payment innovation at Up Déjeuner (2019–2021) — overseeing the development of a mobile payment application and payment gateway for meal voucher card acceptance, coordinating with card processors and terminal suppliers, and leading cross-functional workshops on digital product innovation.

Contributions & Highlights

1
Electronic School Enrolment & Career Testing, Ministry of Education
Drove adoption of digital school applications nationwide and a standardised career orientation test, enabling data-driven student guidance at national scale.
2
eGovernment Life Situations, Ministry of Investments, and Informatization
Directed product development of citizen life situations under Slovakia's Recovery and Resilience Plan, leading cross-ministerial coordination and building the product team.
3
Card Processing Portfolio, SIA Central Europe
Managed the card issuance and acceptance product portfolio across Central and Eastern Europe, introducing new payment products and services.
4
Mobile Payment Innovation, Up Déjeuner
Oversaw development of a mobile payment app and gateway for meal voucher acceptance, coordinating processors, terminal suppliers, and cross-functional workshops.

Impact Through Experience

Meet the rest of the team

Dagmar Ceľuchová Bošanská
Co-CEO
Juraj Bárdy
Co-CEO
Martin Janík
Lead Data Strategist
Filip Nguyen
Advisor
Jakub Muráň
Senior Technology Associate